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24 May 2016 News

During this intense week of focus on Bollinger, we’re thrilled to share a Forbes piece just released titled, “Women In Wine: The Grand Dames Of Champagne”. The piece highlights women in the wine world following Mother’s Day. Dame Lily Bollinger is featured first and her famous quote is the star of the story! See below for an excerpt.

“Dame Lily—also known as Bolly—was more than just a well-traveled ambassador for this prestigious brand. In 1941, after her husband Jacques Bollinger passed away, Dame Lily assumed control of the company. She was often seen cycling through the vineyards checking on the vines, quizzing growers about their families, and checking on the health of the vintage. She left little to chance as a businesswoman but she never forgot the essential truth of Champagne—enjoyment. She is famously quoted as saying: “I drink it when I’m happy and when I’m sad. Sometimes I drink it when I’m alone. When I have company, I consider it obligatory. I trifle with it if I’m not hungry and drink it when I am. Otherwise, I never touch it—-unless I’m thirsty.”

Click here to read the full article.