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30 June 2010 News, Videos

The Institute of Masters of Wine recently hosted a symposium to answer an age-old question: who serves the wine consumer best, big corporations or family-owned companies?

Errazuriz’ Eduardo Chadwick attended on behalf family-owned approach, contributing to the candid and eloquent conversation about the heart of the wine business:

“As the dialogue developed, it was clear that both families and corporations had a role to play in bringing the greatest of wines to the consumer. At the end there was consensus on the fact that the business of wine is about people and passion. Irrespective of ownership, those that are true to terroir are the custodians of a precious asset with a duty to produce the best wine each vintage which reflects the sense of place and time.”

Watch the entire symposium:

MW Symposium – 25 June 2010 – Session 4 – Who serves the consumer best, families or corporations from Masters of Wine on Vimeo.