Estates
7 September 2017 News

Etienne Bizot, Chairman & Managing Director of SJB and the SJB board are pleased to announce the appointment of Charles-Armand de Belenet as the General Manager of Champagne Bollinger with effect from 5th of September 2017.

His key objectives will be to ensure the consistency of the style and quality of BOLLINGER champagnes whilst continuing the value growth strategy of the House. He will report to Jérôme Philipon, Chief Operating Officer of Société Jacques Bollinger.

At 46 years of age Charles-Armand de Belenet brings with him 20 years of experience in sales and marketing, both within France and internationally. He holds the diploma of Institut Commercial de Nancy.

Starting his career with Bacardi-Martini as Product Manager, Charles-Armand joined Lindt and Sprüngli in 1999. In 2000 he joined MagnumVinum.fr, an internet startup prior to moving to Allied Domecq in 2002. In 2006, he was appointed by Pernod France as Marketing Director and then moved to Pernod Ricard Korea as Marketing Director. In 2011, he was promoted to International Marketing Director of Martell, Mumm and Perrier Jouët.

With family origins in Burgundy, combined with a rich commercial and marketing experience, Charles Armand possesses strong assets to ensure success in his new responsibilities

It is therefore with confidence and enthusiasm that the Bollinger family entrusts Charles-Armand with the management of their main House.