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Champagne Bollinger on CNN International’s Quest Means Business

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Champagne Bollinger General Manager Charles-Armand de Belenet virtually joined CNN International’s Richard Quest for a live segment where they discussed Bollinger’s performance during the pandemic, holiday sales, industry trends and – of course – James Bond.

In addition to addressing the ongoing tariff situation, CNN reported that Bollinger sales are “on fire right now.” The two discussed some of the contributing factors leading to Bollinger’s success, such as its reputation as a trusted legacy brand, the release of a new wine, PN VZ15, the Special Cuvée 007 Limited Edition for the holidays and the highly acclaimed La Grande Année 2012, the growing consumer trend to invest more money in luxury wines to enjoy safely at home, as well as the recent US election results. It is a very interesting and quick segment, which is available to watch HERE

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